New seasons bring new beginnings, and by the end of this month, a whopping 21 new stores will open somewhere around the island of Manhattan. One opening that I am extremely excited about, which became available to shoppers a few days before FNO, is Gap-owened e-commerce site Piperlime. The site has experimented with pop-up shops in the past, but now the company has opened its first brick-and-mortar store right in the heart of Soho.
The space is airy with fabulous merchandise for everyone, from the Nanette Lepore and Rachel Roy lover to the unique brand-obsessed and girl under a $100 budget. Every piece is versatile, and I love how the store is merchandised like the website. Par exemple, items are grouped into seasonal trends (got to love color clashing!) and picks from Piperlime’s retail gurus Rachel Zoe and Olivia Palermo, highlighted on their own racks. I did extremely well, finding pieces from a gold metallic mini skirt and [faux] leather jacket to a chunky gold cuff. You must go! 121 Wooster Street, New York, NY.